Build a Human Firewall.

Reduce Phishing Click Rates by Up to 80%.

Over 90% of breaches start with a phishing email. Kaseya BullPhish ID combines realistic, multi-vector phishing simulations with adaptive e-learning and per-user risk scoring to measurably change employee behaviour and turn every member of staff into an active line of defence.

80%

Reduction in Click Rates

1,000+

Simulation Templates

90+

Languages Supported

24/7

Automated Scheduling

Why BullPhish ID

Four pillars of human risk reduction — test, train, measure, and reinforce

Realistic Phishing Simulations

Launch fully automated, deeply realistic phishing campaigns across email, SMS, and voice channels with industry-specific templates that mirror real-world threats.

Interactive Cyber Training

Engaging, gamified e-learning modules covering phishing, ransomware, password hygiene, social engineering, and compliance topics, auto-assigned based on risk profile.

Measurable Risk Scoring

Per-user and per-department risk scoring with trend analytics, executive dashboards, and audit-ready reporting for ISO 27001, SOC 2, and GDPR compliance.

Continuous Behaviour Change

Automated re-training for repeat clickers, adaptive campaign frequency, and ongoing reinforcement that builds lasting human firewalls, not one-off compliance ticks.

Multi-Vector Phishing Simulations

Six attack vectors that mirror the full spectrum of social engineering threats your staff face

Email Phishing Credential harvesting, fake login portals, malicious attachments, and spear-phishing lures tailored to your industry and brand.

  • 600+ email templates across industries
  • Spoofed sender addresses and display name manipulation
  • Fake Microsoft 365 and Google login portals
  • Malicious attachment and link-based lures
  • Brand-impersonation campaigns tailored to your organisation

Spear Phishing & BEC Business email compromise simulations impersonating executives, finance teams, and suppliers to test wire-transfer fraud awareness.

  • 120+ BEC scenarios targeting finance and exec teams
  • Executive impersonation and supplier fraud lures
  • Wire-transfer redirect and invoice fraud simulations
  • Domain spoofing and lookalike address campaigns
  • Role-based targeting for high-risk positions

SMS Phishing (Smishing) Mobile-optimised smishing campaigns simulating delivery scams, bank alerts, and MFA bait messages across UK and international numbers.

  • 80+ smishing templates
  • Delivery scam and parcel collection lures
  • Fake bank fraud alert messages
  • MFA fatigue and verification code bait
  • Mobile-optimised landing pages

Voice Phishing (Vishing) Pre-recorded and AI-assisted voice phishing simulations testing whether staff verify caller identity before sharing sensitive information.

  • 40+ vishing scripts
  • Pre-recorded and AI-assisted voice calls
  • IT support and helpdesk impersonation
  • Executive and authority-figure pretexting
  • Caller ID spoofing simulations

Drive-By & QR Phishing Malicious URL simulations and QR-code phishing campaigns (quishing) that test whether users scan before they think.

  • 60+ quishing templates
  • QR-code phishing in emails and physical posters
  • Malicious URL and drive-by download simulations
  • Mobile browser credential capture
  • Parking ticket and poster-based QR lures

Removable Media Drops Simulated USB and physical media drops in office environments to test whether staff plug in found devices — a classic social engineering vector.

  • 12 physical scenario templates
  • Branded USB drives left in common areas
  • Fake documents and visitor badges
  • Found-device behaviour testing
  • Physical security awareness reporting

Cyber Awareness Training Library

20+ bite-sized, gamified e-learning modules auto-assigned based on each user risk profile 

Phishing & Spear Phishing

How to spot spoofed sender addresses, hover-link inspection, and the subtle tells of spear-phishing lures targeting executives and finance teams..

Password & MFA Security

Passphrases vs passwords, password managers, MFA fatigue attacks, and why SMS-based MFA is no longer enough for privileged accounts.

Ransomware Awareness

How ransomware enters through phishing, the cost of an incident, and the critical role every employee plays in stopping the initial foothold..

Social Engineering

Pretexting, tailgating, baiting, and impersonation tactics — both in-person and digital — that bypass technical controls entirely.


Cloud & SaaS Security

Shadow IT risks, OAuth consent phishing, document sharing hygiene, and how attackers abuse legitimate cloud features to move laterally..

GDPR & Data Protection

Personal data handling, subject access requests, breach notification timelines, and the human element of GDPR compliance for UK organisations.


Remote & Hybrid Working

Home network security, public Wi-Fi risks, shoulder surfing, and device hygiene for staff working from home, co-working spaces, or while travelling.


Vishing & Smishing

Voice and SMS-based social engineering attacks, fake bank fraud calls, delivery scam texts, and how to verify identity safely..




Testing Methodology

Four phases of a Vonahi penetration test — following PTES methodology — click to view each

Realistic Phishing Simulations

Launch fully automated, deeply realistic phishing campaigns across email, SMS, and voice channels with industry-specific templates that mirror real-world threats.

Interactive Cyber Training

Engaging, gamified e-learning modules covering phishing, ransomware, password hygiene, social engineering, and compliance topics, auto-assigned based on risk profile.

Measurable Risk Scoring

Per-user and per-department risk scoring with trend analytics, executive dashboards, and audit-ready reporting for ISO 27001, SOC 2, and GDPR compliance.

Continuous Behaviour Change

Automated re-training for repeat clickers, adaptive campaign frequency, and ongoing reinforcement that builds lasting human firewalls, not one-off compliance ticks.

Programme Tiers & Pricing

Three tiers — from baseline compliance to continuous, multi-vector testing with vCISO oversight

Awareness Foundation Credential harvesting, fake login portals, malicious attachments, and spear-phishing lures tailored to your industry and brand.

  • Quarterly phishing simulation and core e-learning for compliance-driven organisations.
  • Quarterly phishing simulation campaigns
  • Access to 8 core training modules
  • Per-user risk score and click-rate reporting
  • Automatic re-training assignment for clickers
  • Executive summary report (quarterly)
  • Email and chat support

Ideal for: Organisations needing to meet baseline compliance requirements (Cyber Essentials, ISO 27001 awareness) with minimal overhead.

Active Defence Foundation + Monthly multi-vector campaigns, adaptive training, and department-level risk analytics.

  • Monthly multi-vector phishing simulations (email, SMS, QR)
  • Full library of 20+ training modules
  • Department-level risk scoring and trend analytics
  • Adaptive campaign frequency based on risk profile
  • Automated re-training paths for repeat clickers
  • Executive dashboard with real-time metrics
  • Audit-ready compliance reporting (ISO 27001, SOC 2, GDPR)
  • Dedicated success manager

Ideal for: Organisations committed to measurable behavioural change with monthly cadence and full reporting visibility.

Human Risk Management Continuous Continuous testing, vishing, physical drops, and vCISO oversight for high-risk sectors.

  • Continuous phishing, smishing, and vishing simulations
  • Physical security drops (USB, documents)
  • Full training library including bespoke modules
  • Behavioural risk scoring with industry benchmarking
  • Bespoke phishing templates branded to your organisation
  • Tabletop exercises and incident response drills
  • vCISO oversight and quarterly programme reviews
  • 24/7 priority support

Ideal for: Financial services, healthcare, and regulated sectors requiring continuous, multi-vector testing with executive oversight.

How It Works

A 5-step process from baseline assessment to continuous improvement

Baseline Assessment

We run an initial phishing simulation and risk assessment to establish your organisation’s current click rate, reporting rate, and human risk score.

Programme Design

We design a tailored simulation and training schedule aligned to your industry, threat landscape, roles, and compliance requirements.

Campaign Launch

Automated, multi-vector phishing campaigns are scheduled and deployed. Clickers and reporters are identified in real time.

Reporting & Review

Monthly and quarterly reports show risk trends, click-rate reduction, and compliance evidence. We review and adjust the programme.

Change & Release Validation

Test the security of a new infrastructure, application, or cloud deployment before it goes live — finding vulnerabilities before they are exposed to the internet.

Advantages & Considerations

Key Technical Points

Frequently Asked Questions

What is Kaseya BullPhish ID?

Kaseya BullPhish ID is a phishing simulation and security awareness training platform that helps organisations reduce human cyber risk. It combines realistic, automated phishing campaigns with interactive e-learning modules and per-user risk scoring to measurably change employee behaviour over time.

How quickly will we see a reduction in phishing click rates?

Most organisations see a measurable reduction in click rates within the first 2 to 3 campaigns. With consistent monthly simulations and targeted re-training, click rates typically drop by 60 to 80% within the first 6 months of programme adoption.

Is BullPhish ID suitable for UK GDPR compliance?

Yes. Security awareness training is a requirement under UK GDPR Article 39 and Article 32. BullPhish ID provides audit-ready reporting that shows your organisation delivers regular, documented security awareness training to all staff with access to personal data.

What phishing channels does BullPhish ID simulate?

BullPhish ID supports email phishing, spear phishing and business email compromise (BEC), SMS phishing (smishing), voice phishing (vishing), QR-code phishing (quishing), and physical media drops. This multi-vector approach reflects the full range of social engineering attacks seen in real breaches.

How does auto-assigned training work?

When an employee clicks a simulated phishing link, submits credentials to a fake portal, or fails to report a suspicious message, BullPhish ID automatically enrols them in a short, targeted training module relevant to the attack vector they fell for. No admin intervention is required, and completion is tracked for compliance.

Can we customise phishing templates to our organisation?

Yes. You can create branded phishing templates that mirror your internal communications, supplier emails, or industry-specific lures. The Active Defence and Human Risk Management tiers include bespoke template creation as part of the managed service.

Does BullPhish ID integrate with our existing tools?

BullPhish ID integrates with Microsoft 365, Google Workspace, Kaseya VSA/RMM, Microsoft Entra ID (Azure AD), and SAML/SCIM-based single sign-on. This allows automatic user provisioning, group-based campaign targeting, and unified reporting across your environment.

How is BullPhish ID priced?

Pricing is per user per month, starting from £2.50 for Awareness Foundation, £4.50 for Active Defence, and £7.50 for Human Risk Management. Volume discounts apply for organisations above 100 users, with additional sector discounts for charity, education, and NHS organisations. Contact Trustedia for a tailored quote and a free baseline phishing assessment.

What payment methods do you accept?

We accept Visa, Mastercard, and American Express for card payments, BACS bank transfer for annual contracts, and official purchase orders from UK public sector, education, and enterprise organisations. Annual billing includes a 10% discount with locked pricing for the contract term.

Is there a minimum contract length?

The minimum engagement is 12 months, which allows sufficient time to establish a baseline, run multiple campaign cycles, and demonstrate measurable behavioural change. Multi-year contracts receive an additional 5% loyalty discount. We do not offer month-to-month billing.

What reporting is available for management and auditors?

BullPhish ID provides per-user and per-department risk scores, click-rate and reporting-rate trends, campaign-level results, and compliance evidence packs. Reports can be exported in PDF and CSV format and scheduled for automatic delivery to stakeholders.

Is this a managed service or self-service?

Both options are available. Trustedia offers a fully managed service where we design, launch, and review all campaigns and training on your behalf, or a self-service option where your team administers the platform with our onboarding and best-practice guidance.

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